Patiently Waiting

I thought I’d throw in another Froyo update. ;) Froyo’s going really well.  Business has picked up thanks to Corey’s marketing genius and efforts.

At the moment, we’re still in the same location.  However, as of last Thursday, construction started on our new location! :D We’re a couple of weeks behind due to some mix-ups with the city, but we should move by the second week of July.  We’ll have a Grand Opening party and I’ll post details when we know more.

Corey and I are both excited to move to the new location.  We wish we would’ve been in by the 4th of July, but it’s okay.  We’ll be in for Pioneer Day.  We’re excited to get in all our new menu options when we move, especially our sorbet so we can offer our services to more people.

Even though we’re still in the old location, we’re slowly updating the look of Froyo.  Some things, like the sign on the old location, are still using the old brand because we don’t want to go through the effort or cost to change things just for a few weeks.  However, our new rugs and other promotional items have arrived.  We’re getting word out that Froyo’s better and more exciting than it used to be.

So far, most people that try our frozen yogurt love it, crave it, and want more. :D Most of our friends, family, and customers say it’s the best frozen yogurt they’ve had.  We’re always glad to hear such compliments because it helps make everything we’re doing worth it!

PS–When I say “we,” I really mean Corey since he’s doing most, if not all, the work right now.  I help a little, but since I still work at my current job, I have little time to do anything.

Carlee’s Birthday

Yesterday, I was going to go to another signing for Shannon Hale, but I was so worn out that I didn’t end up going.  I was a little disappointed, but I know I’ll have another opportunity.

Missing the signing turned out to be a good thing.  My sister Becky and her family wanted to come down to try our frozen yogurt.  And, since it was my niece Carlee’s birthday, they decided to go to the Olive Garden and invited Corey and me to come along.  Unfortunately, Corey had to work at Froyo yesterday so only I could go.  The dinner was really good and I enjoyed spending some time with everyone.

After dinner, we went to Froyo.  Everyone really enjoyed the frozen yogurt, especially my great-niece Aubree.  My niece Kelsey was trying to get Aubree’s attention, but she was too engrossed in her frozen yogurt.  After a minute, she exclaimed, “This is so good.” :lol: And, when we had our picture taken, Aubree was really upset because we took her away from her “ice cream.”

While I was taking pictures, I was able to get my great-niece Sophie to smile.  She’s so cute! :D

Adventures in Business Owning

We had our first major emergency with Froyo yesterday.  After Corey picked me up from work, we dropped by the store to make sure everything was okay and to sample a little of our product.  (We just got new flavors and I hadn’t tasted them yet.)  Everything was great; no hiccups or anything.  We decided to go home and get some dinner before we were going to head over to our friends the Vigues’s to babysit the kids.

About 40 minutes before we were supposed to be at the Vigues’s, one of our employees called.  She was frantic because there was water spraying everywhere and she wasn’t sure what was going on. 8O We tried to talk her through turning the water off, but she was getting sprayed by water and couldn’t get the machines to move out of the way, especially while she was on the phone.  We called the Vigues and told them we had to bail on babysitting, which we were pretty sad about since we love their kids and we hated leaving them in the lurch like that.  Then, we headed over to Froyo.

By the time we got to Froyo, she had figured out how to turn the water off and was completely drenched.  (We offered to let her go home, but she told us she was fine.)  There was a small lake in the store. :? Our other employee came in just before us because she was going to help give out samples to a car show in the parking lot last night.  All four of us proceeded to mop/wipe up the gallons of water all over the place–floor, counters, machines, cabinets.  About two hours of clean up and five gallons of water later, we were back to normal. :D

Luckily, the only thing damaged was the reason for the flood in the first place.  One of the tubes to the ice cream scoop cleaner tub had split.  Even though it was lots of fun :| to deal with, it could’ve been a lot worse.  We’re grateful for our awesome employees and no damage done!

Our new location is looking sweeter and sweeter all the time.

Froyo Update

I wasn’t going to post anything else about Froyo until we move it to the new location.  But, I’ve had a lot of people ask me how it’s going and how Corey and I like owning it.  I thought I’d post a small update. ;)

First, the biggest change for us is that Cassie’s being a lot more affectionate than he normally is.  If you know Cassie, this is kind of hard to imagine since he’s already such an affectionate cat.  He’s been used to having Corey at home with him during the day for so long that he’s been feeling a bit lonely and neglected.  Every time we’re home, he wants our undivided attention or to be in the middle of anything we’re doing.  While I was reading on Saturday, he decided it was time to be loved and jumped on me so I could give him affection.  Obviously, you can’t tell from the picture, but he was purring very loudly and was very happy. :lol:

Anyway, Corey and I really like Froyo.  Both of our employees are college students so during finals last week, Corey picked up a lot of the hours to cover for the hours our employees needed to study for and take their exams.  It was a pretty busy week for him.  Not only was he working in the store, but he also did (and is still doing) a lot of other things to help rebrand Froyo, grow business, and get ready for the move.

Right now, business is growing more and more each week as summer looms closer.  In the current location, it’s slower than it could be.  I guess that’s why the number one rule of business is, “Location, Location, Location.” ;) But, business is still good, which is great!

We’ve implemented a couple of specials to get more people in while we’re in the current location.  One special is to help compensate for the rainy weather.  If you come in while it’s raining, you can buy one frozen yogurt (or any product for that matter) and get another one, of equal or lesser value, for free.

The other special is just to help get the word out about Froyo.  There’s already a small following, but of course, we want to help it grow even bigger. :D This special involves joining our * I Love Froyo * group on Facebook.  If you join this group, you can print your invite and bring it into Froyo to get a free frozen yogurt during the month of May. :D Spread the word to all your Facebook friends!

We still haven’t added sorbet to our menu, unfortunately.  We’re waiting until we move to the new location because the current location can’t accommodate the sorbet.  (Sorry to my lactose-intolerant friends.  Hang in just a little longer! ;) )

Right now, we’re slated to move to the new location near the end of June.  However, we may be able to move sooner!  Once we do move, we’ll have a grand opening to introduce the new, improved Froyo!

Anyway, if you still haven’t come in to see us, please do.  Corey’s usually there everyday and I’m there on Saturdays.  We’d love to see you and serve you some yummy frozen yogurt! :D

A New Business

As of about an hour ago, Corey and I are the proud owners of a frozen yogurt establishment called Froyo.  We’ve been in the process of buying Froyo for about a month and a half now and we’re glad it’s finally ours.

Froyo is located at 2255 N. University Parkway in Provo and is open Monday through Thursday from 12:00 pm to 10:00 pm and Friday and Saturday from 12:00 pm to 11:oo pm.  The menu currently includes frozen yogurt (with add-ins), Dreyer’s® ice cream, and hot chocolate.  In the near future, we plan to move Froyo to a better location and add sorbet (dairy free) and blenders (similar to fruit smoothies) to our menu.

Corey has been working on a change in corporate identity for Froyo because it needs to be updated.  For example, here’s the old logo and the new logo.

And, one of the things we’ve been contemplating along with the identity change is a name change.  Corey and I have been trying to decide if changing the name would positively or negatively affect sales to our target market.  So, I’ve decided to create a poll and see what the results are from my blog followers. ;)

Anyway, thanks for participating in the poll.  Corey and I are really excited about Froyo and we hope you come by some time to say hi and get a healthy, yummy treat! :D

PS–If you are for the name change and you have a name idea, please leave it in the comments.