A New Business

April 16, 2009 4:00 pm

As of about an hour ago, Corey and I are the proud owners of a frozen yogurt establishment called Froyo.  We’ve been in the process of buying Froyo for about a month and a half now and we’re glad it’s finally ours.

Froyo is located at 2255 N. University Parkway in Provo and is open Monday through Thursday from 12:00 pm – 10:00 pm and Friday and Saturday from 12:00 pm – 11:oo pm.  The menu currently includes frozen yogurt (with add-ins), Dreyer’s® ice cream, and hot chocolate.  In the near future, we plan to move Froyo to a better location and add sorbet (dairy free) and blenders (similar to fruit smoothies) to our menu.

Corey has been working on a change in corporate identity for Froyo because it needs to be updated.  For example, here’s the old logo and the new logo.

And, one of the things we’ve been contemplating along with the identity change is a name change.  Corey and I have been trying to decide if changing the name would positively or negatively affect sales to our target market.  So, I’ve decided to create a poll and see what the results are from my blog followers. ;)

Anyway, thanks for participating in the poll.  Corey and I are really excited about Froyo and we hope you come by some time to say hi and get a healthy, yummy treat! :D

PS – If you are for the name change and you have a name idea, please leave it in the comments.

Dune by Frank Herbert

April 16, 2009 11:10 am

Happy birthday, Dave! :D

Last night, I finished reading Dune by Frank Herbert.  It’s the first book in the Dune Chronicles.

This is actually the third time I’ve read Dune.  I first read it for my Science Fiction class in high school.  It was the first book I ever read that was assigned to one of my classes.  And, it immediately became one of my favorite books.  Well, actually, at the time, it was my only favorite book. :lol:

Each time I re-read Dune, I fall in love with it all over again because I love the complexity of the story.  While I was reading it this time, however, the relationship between the characters stood out more than they had the first two times I read Dune.  I think reading all the different stories with romance intertwined in them has affected how I view other stories.  For example, there’s a small love story between Paul and Chani.  But, it’s not the main focus of the story.  And, as I read about them, I found myself wanting that aspect of the story to be more prominent, even though I knew it wouldn’t be.

I think it’s interesting how each time I re-read a book, my view or outlook of the story changes depending on where I am in life, what type of difficulties I’m facing at the time, or because I now know the outcome of the story/series.  I found this to be especially true when I re-read New Moon.  Even though I think the story’s still heart-wrenching, I can get through it much more easily now because I know the outcome of the series.

Anyway, I loved Dune this time around just as much as I did the other times I’ve read it.  Actually, I think I enjoyed it a little more this time around and I’m glad I took the time to re-read it again rather than just focusing on reading books I’ve never read.  I also think it’s high time I read the other books in the series since I’ve never read them.